Effective date: June 25, 2026

This Privacy Policy explains how Urlala ("we," "us," or "our") collects, uses, stores, and protects personal information when you use Urlala, a service for saving, organizing, searching, and managing URLs and related information.

1. Personal Information We Collect

We collect the information needed to provide and operate Urlala. Depending on how you use the service, this may include:

  • Account information, such as your user ID, email address, display name, profile image, and authentication provider information received through login providers such as Google or Apple.
  • Service content, such as URLs, folder names, labels, memos, sorting information, and other information you save or manage in Urlala.
  • Feedback information, such as the message you submit, your email address if you provide one, and your browser user agent.
  • Technical and usage information, such as session information, device identifiers stored in your browser, language or theme preferences, local cache data, browser type, and basic logs generated when you access the service.
  • Analytics and advertising information, such as pages or screens viewed, events, interactions, approximate location, device and browser information, cookie identifiers, mobile advertising identifiers, ad impressions, ad clicks, and similar information collected through Google Analytics, Google AdMob, Google AdSense, or related Google tag technologies.

2. How We Use Personal Information

We use personal information for the following purposes:

  • To create, authenticate, and manage user accounts.
  • To save, sync, organize, search, display, and delete your URL data.
  • To provide customer support and respond to feedback or inquiries.
  • To maintain, troubleshoot, secure, and improve Urlala.
  • To understand how users use Urlala, measure traffic and feature performance, and improve the service through analytics.
  • To display, measure, limit, and improve advertisements, including personalized or non-personalized ads where permitted by law and your settings.
  • To prevent misuse, unauthorized access, fraud, and other harmful activity.
  • To comply with legal obligations and enforce our Terms of Service.

3. Legal Basis and Consent

We process personal information based on your consent, the need to provide the service you request, our legitimate need to operate and protect Urlala, and compliance with applicable laws of the Republic of Korea. Where separate consent is required by law, we will request it before processing the relevant information.

4. Retention and Deletion

We retain personal information only for as long as necessary to provide Urlala, resolve disputes, enforce agreements, comply with legal obligations, or protect our rights and users. Account and saved URL data are generally retained while your account remains active. When you delete your account or request deletion, we will delete or anonymize personal information unless retention is required or permitted by applicable law.

Some information may remain temporarily in backups, logs, or records required for security, legal, or operational purposes before it is deleted according to our regular retention practices.

5. Third-Party Service Providers

We use third-party service providers to operate Urlala. These providers process information only as needed to provide their services to us. They may include:

  • Authentication providers, such as Google and Apple, when you choose to sign in.
  • Database, authentication, hosting, or backend infrastructure providers such as Supabase.
  • Cache, storage, analytics, monitoring, or infrastructure providers used to operate the service.
  • Google services, including Google Analytics for traffic and usage analysis, Google AdMob for in-app advertising, and Google AdSense for website advertising.

Your use of third-party login providers may also be governed by their own privacy policies and terms.

Google may use information from sites and apps that use Google services according to its own policies. You can learn more at Google's partner sites policy.

6. Sharing of Personal Information

We do not sell your personal information. We may share personal information only when necessary to provide Urlala, when you direct us to do so, with service providers acting on our behalf, to comply with law or lawful requests, to protect the rights and safety of Urlala or others, or in connection with a business transfer such as a merger, acquisition, or reorganization.

7. Cookies, Local Storage, Analytics, and Advertising

Urlala may use cookies, local storage, IndexedDB, and similar browser storage technologies to keep you signed in, store a device identifier, remember preferences, support offline or local data features, and improve service performance. You can control cookies and local storage through your browser settings, but some features may not work properly if they are disabled or deleted.

We may use Google Analytics and Google tag technologies to collect traffic and usage data, including through cookies or similar identifiers. We may also use Google AdMob and Google AdSense to serve ads. Third-party vendors, including Google, may use cookies, mobile advertising identifiers, or similar technologies to serve ads based on your visits to Urlala and other sites or apps, to measure ad performance, and to help prevent invalid activity.

You can manage or opt out of personalized advertising through Google Ads Settings. You may also control cookies through your browser settings and, on mobile devices, through your device advertising ID or tracking settings. If you disable cookies or advertising identifiers, some analytics, advertising, or service features may not work as intended.

8. Security Measures

We take reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no online service or storage system can be guaranteed to be completely secure.

9. Your Rights

Subject to applicable law, you may request access to, correction of, deletion of, suspension of processing of, or withdrawal of consent for your personal information. You may also delete certain saved content directly through the service. To exercise your rights, contact us using the information below. We may need to verify your identity before responding.

10. International Processing

Some service providers may process or store information in countries outside the Republic of Korea. Where required by applicable law, we will take appropriate steps to protect personal information transferred or processed internationally.

11. Children's Privacy

Urlala is not intended for children under the age at which parental consent is required under applicable law. If we become aware that we collected personal information from a child without required consent, we will take appropriate steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify users through the service or another appropriate method. The updated policy will apply from the effective date shown on the page.

13. Contact

If you have questions, requests, or complaints about this Privacy Policy or our handling of personal information, contact Urlala at [email protected].